A very clever, simple and very marketing method by a window company to simply and instantly show the differences between aluminium and pvc windows. Sight Lines. This company does both materials but is predominantly aluminium.
A standard pvc window strategically placed under an aluminium window and the first thing you’ll spot is the massive visible difference between the pvcu window profile size compared to the aluminium window.
By all accounts it is very effective in converting pvc window customers to aluminium! Higher value product, higher value order.
As mentioned many times on here its not all about price with customers – its showing them what’s available to them and giving them what they want!
One other difference whilst on the subject is the quality of the corners and the corner assembly. Highlights the quality of joint in an aluminium window compared to a pvc. And the pvc corner would be even more visible in a woodgrain or any foiled finish where there would be no foil at the corner itself.
I’d recommend using the above or a similar method to instantly and effectively show your customers the advantages of aluminium windows compared to pvc especially where sight lines and corner detailing is concerned.